Recent online market study in the 4th quarter of 2008 showed that -

• There is an overall drop in online advertising budget.
• There is an overall drop in prices of ads of all types for websites of all sizes.

This study essentially signifies that the businesses of all sizes reduced their aggressive marketing effort to some extent.

It would definitely hit advertising revenue of websites of all sizes.

Now, the question is – how you cope with this situation?

The best way to counteract this situation is to show your Accountability.

Blogs and websites need to be more accountable to retain the same online advertising revenue.

How To Get Your Blog More Accountable?

We already know from our previous post that – Blogs & Content Rich Sites Become Advertisers’ Prime Target!

But to make your blog the prime target of your favorite advertisers, you need to keep focus on the following issues. It will automatically build your accountability. It will automatically justify the advertisements on your blog.

Quality Content:

There is nothing better than quality content.

Write new blog entries regularly to provide business specific solutions relevant to your blog topic so that more and more people visit your blog on regular basis to get fresh new quality content and interesting ideas. And the consequence is – you’ll be able to make an impact on your people’s mind. Don’t forget – if your targeted people get valuable and unique content in terms of solution on your blog, they’ll become regular and permanent visitors. It will also build your accountability.

Personal Approach

Try to address each visitor personally. Though you are writing your blog entries once but it should address each and every visitor personally. It should satisfy his or her specific need as if you are talking to him or her one to one. Personal approach is the best way to directly connect to your readers and it creates some kind of bonding with them. It will bring them again and again to your blog.

Targeted Advertisement

Don’t advertise just anything on your blog. Advertise only those products or services that are closely targeted to your blog theme. They must be relevant to your niche market and most importantly; your visitors should get benefited from them. The best situation is to place only those ads, which can be perfectly blended with your blog content. Your readers should get them just not as advertisements but as recommendations from you. Better to select those products or service which are perfectly match to your blog subject and write review on them sharing your personal insights on it and describing how your visitors will directly be benefited from them.

Conclusion:

I hope you would admit these key activities could be instrumental in building your credibility as well as accountability. If you can achieve that, it is obvious that you can monetize your blog with perfect advertising strategy mentioned above.

If you want to know more, please read the past entry – How To Monetize Your Blog?

Debabrata Dhar

It might be hard to consume the headline -

Make Continuous Online Profit Just By Giving Away Your Hard Worked Stuff Just For Free!

– Have you seen it rightly?

Yes! You are absolutely right!

It created confusion in me also. It is hard to absorb, especially in today’s economy.

But the funny things, Russell Brunson’s infamous cartoon character taught me the secrets of how to crack the code.

He actually figured out a legitimate way where you can actually make money just by giving away your products for free!

… No Selling, No Email Campaigns, No Customer Service And Still Get Paid!

- Isn’t it amazing?

It’s a simple 3-steps system:

• Choose how much money you want from every product you give away
• Give away your products
• Get paid the amount you asked for every time!

Now, before you start jumping to conclusions to try and figure out what you really think about it is – here are few things that certainly don’t match with your thought process:

• It’s not about placing Adsense ads on your web pages, hoping someone will click on them so you’ll make money for every click.
• It’s not about selling links from your website.
• It’s not about putting banners on your website.
• It’s not about putting banners on your website.
• It’s not about creating tons of articles to get traffic.
• It’s not about doing work online for someone else.
• It’s not about any other “fad” you can possibly think about.

In fact, there is a strong strategy behind this method and it is already proven to work for decades. It will show you exactly how to give away your products to people for free and get paid every time they accept.

Wouldn’t you want to know what it is?

And the best part is -

You Will Get All The Secrets With Lots Of Amazing Bonuses JUST FOR FREE!

For the next few days, Russell Brunson is going to give you this product Do You Suck At Making Money Tools FREE, but he’s only got 2,000 copies, and when they’re gone, their gone.

So, Don’t waste time!

Get yours 100% free here right now!

Debabrata Dhar

Good news for Bloggers – you must be excited to know that blogs and content rich websites are becoming advertisers’ prime target for ad effectiveness compared to the websites like search engines, portals or ad networks.

David Hallerman in his article Brand Building and Types of Websites on
emarketer told that ” … ads placed on content sites get better results than those on portals or sold through ad networks.”

In his article he mentioned about the research released by Online Publishers Association
(OPA) and the brand metric data delivered by Dynamic Logic.

In his analysis he pointed out that the aided brand awareness metric was up by 38% on OPA member sites, which were basically content rich websites. On the other hand it went down significantly in case of websites in general, portals and ad networks.

Let’s See What Online Business Trend Suggest?

Recently developed online marketing trend directly suggests that the advertisers who really want to improve their brand awareness are specifically inclined to run their ads on content rich websites simply because rich content significantly improve their ad effectiveness.

It also suggests that high quality original content provide higher ad performance compared to all other normal websites including portals and ad networks.

If we analyze the trend, we will find one simple truth behind it and it is nothing but the quality advertising-environment that delivers better results.

Why Brand Advertising Is More Effective On Content Rich Websites?

Fist of all let’s find the significant difference between the content rich websites and others?

The content-rich websites actually provide quality fresh content according to their business theme. People spent their quality time to stay here in a relaxing mood to get value from the content. They normally read their favourite articles or see interesting videos on their favourite topics.

If these content-rich websites provide well formatted ads blended properly with the content and specific to the topic of the content, then it is obvious that people react more positively to the ads. As a result of that, the ads get more response.

On the other hand when people use search engines or a portal for checking their emails or headlines, or going through share value or weather report, they normally be in rush and click through more rapidly to fulfill their short-term objective. They are not in a mood to stop at those websites for a while and pay attention to the surrounding advertisements.

So, from the difference in people’s perspective, it is very much clear that brand advertising is more effective in the content rich websites rather than other websites like search engines, portals and ad networks.

That’s why advertisers are becoming more and more interested in placing their ads on content rich websites.

Blogs Become The Prime Target For Brand Advertising

Let all of us welcome Year 2009 as the best ever year for online business. Let’s make this year more profitable, socialize more and more, build close relationship with Internet fraternity, and bring the best possible opportunities to all of us.

Back To The Year 2008

An eventful year just passed. Throughout the year we experienced many ups and downs. We saw some magic moments and some grieving incidents. But the reality is – we came across all of them.

Darker Side Of 2008

World business ran through massive recession. Business houses struggled to fight against economic downturn. Corporate Businesses cut their budgets. Thousands of people became jobless.

Terrorist attacks have been increased significantly. It has become biggest threat to every nation. It has created panic more or less to every human being. It is continuously disrupting economic growth.

Prediction For 2009