I already started to post a series of articles on blog content strategy in my blog. In this series I have tried to cover each and every aspect of blog content strategy so that my blog readers and visitors quickly refer to these posts to easily understand how to take action to build their blog content effectively.
If you didn’t have yet gone through early posts, here are quick links for you:
Today we are going to discuss – How to write premium blog content?
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First of all, let us find out – what is premium blog content?
What Is Premium Blog Content?
Think about your favourite blogs. Can you tell me why are they favourite to you?
It is because – these blogs not only provide regularly updated quality content over time to its readers but there are some articles or series of articles that you read again and again for the benefits of yourself. These are examples of premium articles.
If you are serious blogger and blogging for quiet sometimes then look at your own blog.
You will also find a few important posts or articles or a complete series, which are exceptional in your own assessment. This is because – you’ve put all of your honest effort to make them reach out to the next level.
Whenever you write new posts on your blog, you always encourage your readers to read those exceptional articles by referring them repeated times from you present blog posts.
Do you know why?
It is because of the fact that you know they are really exceptional, absolutely relevant to the present context and deserved to be referred to your readers for their value. You also know that even in the near future they will still remain important and relevant to your readers.
In the process, these articles will bring more and more traffic, comments and back links to your blog and they will become the brand of your blog for their increasing value, importance and relevancy over time. These are premium articles to you.
From the above two example, it is evident that a blog is recognized in it’s niche market by it’s readers for it’s premium articles, which in other words can be referred as premium blog content. In a blog, premium blog content and premium blog articles is synonymous. Premium articles are different from rest of the posts in terms of quality of content, subject matters discussed, solution they provide and most importantly the acceptance they get by it’s readers over time.
As these premium articles provide real value to readers, they become worthy reading and referring others. As a result, these articles become popular and gain more popularity in it’s niche over time. They get more and more exposure to new readers as people like to refer them to new groups of people regularly.
The consequence is – more back links, more visibility and higher ranking in major search engines. They bring continuous flow of targeted new traffic to your blog from major search engines even if they are one year or several years old.
It is unfortunate – not all posts of a blog get recognized in the same way by it’s readers that the premium articles get. It is not even possible for a blogger to write same kind of quality posts on a regular basis. An article becomes premium article when it get that rare quality in it. With it’s rare quality, unique contribution and the level of acceptance, it become popular among the readers and stay relevant over the years.
Ultimately premium blog content is premium because it is capable of providing time independent solution to a problem in a niche.
There are some real experts who used different name or combination of words to describe the same premium blog content in different ways. For example, Yaro Starak used Pillar article, Chris Garret used Flagship content and Brian Clark called Cornerstone content to actually point to the same premium blog content in their respective articles. These are classic examples of premium blog content too.
From the above discussion, I’ve tried to explain what a premium blog content actually is?
But the main question from a blogger’s point of view is – how to write or produce premium blog content on a regular basis so that it can provide same kind of value to it’s readers and in return it earns high level of acceptance by it’s readers consistently over time?
I hope you got the point. It is the demand or prerequisite of a successful blog.
How To Write Premium Blog Content?
There are several methods, techniques, theories discussed by lots of people in lots of articles over the years on it.
Here are few of them – You need to come out with fresh new killer idea, put your heart out, invest quality time and effort, provide benefits, incorporate educational value, consider relevancy with respect to your niche and so on and on …
But the real fact is – You can’t create a premium article just by putting all those efforts while writing it. You put all proven efforts and come out with an article that might or might not do well in reality. On the other hand you might get surprised by the result one article would bring that you didn’t even expect at the time of writing.
The reason could be – there are some X-Factors besides those proven methods that actually create the difference – You can’t control all of them.
So, what to do?
You can put on continuous effort to raise your bar, notice the work of other experts in your niche and consistently focus on providing quality content to your readers. If you persistent in it, the X-Factors will automatically work for you.
X-Factors Behind Successful Blog
Here are some X-Factors that could be instrumental in bringing success from your blog. Some of them will be in your hand and rest of them will automatically follow your honest and consistent effort.
- Your reputation as a blogger or writer
- Your writing skill
- Your writing style
- Your convincing skill
- Useage of different media like audio, video, pictures
- Search engine ranking
- Targeted traffic
- Relationship with your readers
- Relationship with other bloggers or website owners in your niche
- Your acceptance in your niche
- Social networking
- And lots of others you can put on in this list
All of the above X-Factors collectively work together in achieving success for your blog though you can’t control all of them.
Then, what can you do?
You need to focus on certain types of blog content, which have been proved to be working well consistently from the very beginning of blog.
Types of Premium Blog Content
Here are few definitive types of premium blog content or blog content methods that you can consider while writing your next blog posts.
