Good news for Bloggers – you must be excited to know that blogs and content rich websites are becoming advertisers’ prime target for ad effectiveness compared to the websites like search engines, portals or ad networks.

David Hallerman in his article Brand Building and Types of Websites on
emarketer told that ” … ads placed on content sites get better results than those on portals or sold through ad networks.”

In his article he mentioned about the research released by Online Publishers Association
(OPA) and the brand metric data delivered by Dynamic Logic.

In his analysis he pointed out that the aided brand awareness metric was up by 38% on OPA member sites, which were basically content rich websites. On the other hand it went down significantly in case of websites in general, portals and ad networks.

Let’s See What Online Business Trend Suggest?

Recently developed online marketing trend directly suggests that the advertisers who really want to improve their brand awareness are specifically inclined to run their ads on content rich websites simply because rich content significantly improve their ad effectiveness.

It also suggests that high quality original content provide higher ad performance compared to all other normal websites including portals and ad networks.

If we analyze the trend, we will find one simple truth behind it and it is nothing but the quality advertising-environment that delivers better results.

Why Brand Advertising Is More Effective On Content Rich Websites?

Fist of all let’s find the significant difference between the content rich websites and others?

The content-rich websites actually provide quality fresh content according to their business theme. People spent their quality time to stay here in a relaxing mood to get value from the content. They normally read their favourite articles or see interesting videos on their favourite topics.

If these content-rich websites provide well formatted ads blended properly with the content and specific to the topic of the content, then it is obvious that people react more positively to the ads. As a result of that, the ads get more response.

On the other hand when people use search engines or a portal for checking their emails or headlines, or going through share value or weather report, they normally be in rush and click through more rapidly to fulfill their short-term objective. They are not in a mood to stop at those websites for a while and pay attention to the surrounding advertisements.

So, from the difference in people’s perspective, it is very much clear that brand advertising is more effective in the content rich websites rather than other websites like search engines, portals and ad networks.

That’s why advertisers are becoming more and more interested in placing their ads on content rich websites.

Blogs Become The Prime Target For Brand Advertising

Let’s not forget it’s a very good opportunity for Bloggers.

We all know that a blog is more precisely a content rich website provided it is updated regularly with well-targeted fresh and quality content. We also know that a blog is search engine friendly and spreads faster than any other online channels.

If you put continuous effort to provide quality content on your blog in a regular basis, then you would be one of the prime targets of prospective advertisers in the near future and brand advertising could be a very handy way to monetize your blog.

Conclusion

Quality content is the key to the online success.

It can make the difference between you and your competitors.

If you can provide quality content regularly on your blog, it could be the magic target of brand advertising and it could be your best online monetizing resource even in this massive economic downturn.

Please feel free to share your valuable thought on this post.