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Today I am going to discuss importance of blog content diversification and how to diversify your blog content to meet your consumers’ preference and their needs. This post is part of the series Blog Content Strategy. If you missed the previous posts in this series, here are the links of them:

• How to select great blog topics?
• How to write great blog content?
• How to write premium blog content?
• Important characteristics of premium blog content!
• How to write winning blog post title to draw more readers?

If you like to get all latest posts on blog content strategy directly delivered into your preferred feed readers, then subscribe to this blog’s feed.

From the above posts we already know that the content is the key to success for a blog. It is also evident that there is nothing but content that separates a great blog from the rest. It is primarily because of the great content, which provides quality substance to engage targeted people on your blog and let them absorb it to experience it’s value.

If people get strong, relevant, interesting and engaging content consistently on your blog, they not only consume it but also look forward for more.

Looking Back To The Past

When blog started its journey as a new media for day-to-day publications, it was just a medium of text sometimes highlighted with images. Then blogging was mainly writing, and writing produced content. Blog was basically a text-based platform.

Emerging Technology Changed The Scenario

Now, the scenario has completely changed. With the blessings of new emerging technology, contents are not only limited to text and image, it contains audio, video, flash presentation, 3d animation and more. People can express their views, thoughts, expertise and information and most importantly quality content in different forms.

Now blog is considered as a sophisticated tool for content publishing and in true sense it is used for content marketing and and conversing online with like minded people.

This new approach has created more options for the consumers. Now, they are making their own preferences. They not only choose which content to consume, but also the medium in which they prefer it to be delivered.

Emerging technology and consumer’s preference have created immense opportunity for bloggers too. All these new evolutions help them improve their brand and image. They are no longer just tagged as bloggers, they are identified as oveall content producers.

Situation Demands You To Diversify Your Blog Content

If you are a serious blogger and want to reach out all those people who might be your targeted audience spreading across the world, you need to consider divesification of your blog content effectively.

As consumers have their own choices, they like to get their useful content in their preferred formats. If you stick yourself to the old fashioned blogging style and produce your content only in written form then you might have to sacrifice certain part of your audience.

So, understand your consumers’ need and their fascination. If your consumers prefer to listen your content in an audio format or want to watch it in a video presentation rather than reading it, come out to meet their preference.

Create your own content diversification strategies to produce valuable relevant content using different media.

It might provide you the easiest opportunity to create your own content in your preferred form. Sometimes, it happens that some blogger are not comfortable writing their content. They feel more comfortale speaking a topic in front of camera or record an audio podcast instead of wring it on paper.

So, diversification of blog content not only provide different tastes to your consumers but also provide content producers like you more comfort in producing it.

Diversification Brings Better Environment For Consumers

From the above discussion, you might understand that a blog is not supposed to be restricted as text based content any more. In fact, recent blog software allows you to combine all possible media with traditional web publishing to provide multi-channel experience to your audience.

So, diversification of blog content enables you to establish an environment where serious content can be catered with lots of fun. It enables you to do serious business by providing rich content experience across multiple platforms to your target audience. People would love to come here again and again to get better experience from it.

Proven Blog Content Diversification Strategies

Text based content: Text based content is always effective and will be relevant in the future to come. So, don’t underestimate your writing ability and write new interesting content on a regular basis. People always view text based content more than anything else on the net.

Image: You can use Flickr to show relevant images on your blog. Some bloggers capture images on their own and host them on Flickr and publish them on their own blog to make blog content more interesting. Sometimes a simple image reveals many untold stories that a well crafted blog content can’t.

Email newsletter: It is the major source of getting tageted consumers to your blog or website. Email publishing always remains top marketing priority simply because it is still effective in driving prospects and customers back into your blog or website and engage them absorbing your content.

RSS Feed: All blog software support publishing RSS feed of your blog content real time. People also love subscribing RSS feeds to get fresh content of their favourite blogs.

Ebook: People always love to get free ebook or report on interesting topics. If you can think of relevant topic and come out with best possible value added information to produce an eblook on it, people will love getting it. You can think of collecting your best written posts or articles and put them into an ebook, it could be very useful content for your blog viewers.

Audio Podcast: It is publish interesting content in an audio format. Instead of reading text based content people love to hear it.

Video Presentation: A complicated information or an issue can well be explained by a simple video presentation and people would love it instead of going through word by word in a text document. If you can produce video content on complicated topics on your niche, people would like to watch it.

Micro-bloggin Tool: Publish Twitter or FriendFeed feeds on your blog to get people know your latest content. People like to use this kind of microblogging feed to receive new updates. It can be used effectively when you use twitter not just for one way publishing your content but for conversing with people and make relationships with them.

Webinars, Teleseminars: Organise event-driven webinars or teleseminars on your blog to provide interactive training session on your niche topics and invite people to join it.

Conclusions

So from the above discussion we learn that diversification of blog content is a must for a serious blogger. If you want to become a
successful blogger and more importantly a content producer, just focus on your expertise and use multiple mediums to contribute your expertise to provide best possible solution to your audience’s need in different forms of content to bring variation and fun into it.

Looking your blogging success.

Debabrata Dhar

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This post – How To Write Winning Blog Post Titles To Draw More Readers? – is part of the series Blog Content Strategy that I have been writing for a few weeks. If you have missed those early posts in this series, please find them here in the following:

• How To Select Great Blog Topics?
• How To Write Great Blog Content?
• How To Write Premium Blog Content?
• Important Characteristics Of Premium Blog Content!

If you want each of these premium blog posts directly goes into your mailbox in real time then subscribe to its RSS feed!

Now, let’s move to today’s topic.

Blog post title is the first thing that people read and then decide whether they go through it further or just skip it. Therefore, from a blogger’s point of view, blog post title is the most important component of a blog in creating the first positive impression in its readers’ mind.

Blog post title is only thing that actually works as the deciding factor for a reader to pursue it further or not. If the title is able to create enough interest in its readers’ mind only then people will go to the next step i.e. read the post. Otherwise how valuable your content is – it will ultimately go into vain.

So, if you are a serious blogger, it is essential for you to understand why blog post titles are so important in blogging.

Why Blog Post Title Is Most Important Component Of A Blog?

It Grabs Readers’ Attention

The content of your blog post may be the right thing that your readers looking for. It may serve the best solution to your readers’ need. But, the question is – how do your targeted audience find your post?

Here in this situation, the title plays the vital role and works as the advertisement or headline of your post. It is the title that grabs the attention of your audience, drives them in your blog and gives them enough reason to read your post content.

It Grabs Attention In Search Engines

When we search for something in major search engines, we normally type in word or group of words related to search topic, and get thousands or even millions of entries as search results. But, the fact is – we find fraction of them related to our actual need and the most interesting part is – we get attracted to a fewer of the fraction at the end.

So, there are really a few entries, which we think can be clicked for further reading among thousands or even millions of the searched results.

Why is it so? It is only because of those few entries with interesting titles and descriptions attract us to read them further just by providing the confidence and feeling that they might be related and relevant to our need. We ignore rest of the entries.

It Grabs Attention In RSS Readers

We subscribe several blog feeds in our RSS feed readers or news readers. Most of them normally display only headlines or titles. While browsing this readers, we don’t go through each and every post that displays on the feed reader and sometimes it is not even possible for us to go through all of them.

Instead, we scan through the titles in the feed reader and read only the content of those posts that grab our attention.

It Is Useful Mean To SEO

Title plays a big role in seach engine optimization. Interesting title with proper utilization of right keywords helps your blog post rank higher in the major search engines.

So, title is not just useful in grabbing attention of your prospective readers, but it provides most powerful boost to search engine ranking and get more and more free visibility among your targeted niche.

It Brings In Loyal Readers To Your Blog

Interesting titles followed by useful contents throughout your blog provide your blog readers a substantial reason to spend long time at your blog. 

Consistent supply of good content with eye catching titles grab your visitors’ attention and provide them enough information to go through deep into the content instead of quick browsing and leaving your site in a flash.

When people find truly informative posts on a blog consistently, they want to come there regularly, make a habit of visiting it, try to absorb the content, get the value from it, develop a relationship with blogger and co-readers, interact with them and ultimately become loyal to that blog.

Few Important Things To Consider While Crafting Blog Post Title

There are few things that you need to consider while creating your blog post title. They are not just important; they are essential in formulating or crafting winning blog post title to grab attention of more targeted and prospective readers from your niche.

Know Your Blog Readers

You need to understand your targeted people and their need. You need to understand what are they looking for from your blog? How can you provide benefit to them? On the basis of your blog readers and their needs, you are required to come out with information, solution or fresh new concepts.

Your blog post title should clearly specify what is there in your blog content so that your people can visualize the content of it.

Define Your Intention

While crafting your blog post title, you should clearly indicate your intention. It should address the clear purpose of your blog post. It should clearly reflect the value and the end result of your content.

If your blog post title is able to establish the value of your post content, your targeted audience will be interested in reading the entire post and they will be motivated to visualize how it is going to provide them desired benefit.

Clarify Your Intention

Before publishing your post, take a break and think once – have your blog post title fully clarified your post’s intention. Do your prospective readers clearly understand from your title what is in it? – What is discussed in this post? – What will they know from it? – How will this post be helpful to them?

For example, consider this post title - 

How To Write Winning Blog Post Titles To Draw More Readers?

From the above article it is crystal clear to you – This post talks about importance of winning blog title and how a blogger can write it.

Include Benefits

Again consider the title of this post - 

How To Write Winning Blog Post Titles To Draw More Readers?

It not just clearly defines the intention of this post to my readers but also clarifies that how this post will provide benefit to them. It clearly communicates what my readers are going to get if they read it and do what this blog post suggests them.

How To Write Winning Blog Post Titles?

Now, we came to the most important part of this post. I discussed all of the above to easily understand how to write winning blog titles? In other words we are going to learn – How to craft attractive blog post title so that people get interested in a post by just going through the title and want to read the entire post to absorb what is written in it and get benefited from it.

I have tried to discuss here all basic techniques to write winning blog post titles.

Few months ago I wrote an article on blog’s own characteristics and how they are instrumental in bringing blogging success for a blogger. If you want to read it, here is the link for you:

Blogging success lies in blog’s own characteristics!

But this is different story. Long before starting this series about Blog Content Strategy – I decided that I should write at least one article about the most important characteristics of premium blog content. Here is the reason behind it.

For a couple of years I have been observing blogsphere very closely and found that there have been only few blogs in millions who actually dominating in the market in their respective fields. They are consistent in driving the most of targeted traffic to their blogs and becoming more popular among their readers while the rest of the blogs is still in the dark or getting some kind of scattered and inconsistent traffic.

Why is it so?

I started to introspect the real truth behind the success of those few handful blogs, which are in the limelight always occupying the top spots and rest of the blogs are far behind in the dark or getting some scattered lights.

While studying on them I found some interesting points for my findings report.

Premium Blog Content

There are certain similarities in most of the successful blogs irrespective of the differences in their domains or topics they blog about. The most important aspect of their success is that they are always driven to produce premium blog content over the years to satisfy their blog readers.

They produce premium articles or premium blog content to provide solutions to their people, educate their readers, inspire their followers and more importantly they are dedicated to provide benefits to their niche audience.

If you want to know how to write premium blog content – read my latest article. It is part of the series Blog Content Strategy.

How to write premium blog content?

Another important aspect of their success is the characteristics of their blog content. All of them have certain winning features or characteristics, which actually made the differences between successful blogs and rest of the blogs.

Important Characteristics of Premium Blog Content