Today I am going to discuss importance of blog content diversification and how to diversify your blog content to meet your consumers’ preference and their needs. This post is part of the series Blog Content Strategy. If you missed the previous posts in this series, here are the links of them:
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From the above posts we already know that the content is the key to success for a blog. It is also evident that there is nothing but content that separates a great blog from the rest. It is primarily because of the great content, which provides quality substance to engage targeted people on your blog and let them absorb it to experience it’s value.
If people get strong, relevant, interesting and engaging content consistently on your blog, they not only consume it but also look forward for more.
Looking Back To The Past
When blog started its journey as a new media for day-to-day publications, it was just a medium of text sometimes highlighted with images. Then blogging was mainly writing, and writing produced content. Blog was basically a text-based platform.
Emerging Technology Changed The Scenario
Now, the scenario has completely changed. With the blessings of new emerging technology, contents are not only limited to text and image, it contains audio, video, flash presentation, 3d animation and more. People can express their views, thoughts, expertise and information and most importantly quality content in different forms.
Now blog is considered as a sophisticated tool for content publishing and in true sense it is used for content marketing and and conversing online with like minded people.
This new approach has created more options for the consumers. Now, they are making their own preferences. They not only choose which content to consume, but also the medium in which they prefer it to be delivered.
Emerging technology and consumer’s preference have created immense opportunity for bloggers too. All these new evolutions help them improve their brand and image. They are no longer just tagged as bloggers, they are identified as oveall content producers.
Situation Demands You To Diversify Your Blog Content
If you are a serious blogger and want to reach out all those people who might be your targeted audience spreading across the world, you need to consider divesification of your blog content effectively.
As consumers have their own choices, they like to get their useful content in their preferred formats. If you stick yourself to the old fashioned blogging style and produce your content only in written form then you might have to sacrifice certain part of your audience.
So, understand your consumers’ need and their fascination. If your consumers prefer to listen your content in an audio format or want to watch it in a video presentation rather than reading it, come out to meet their preference.
Create your own content diversification strategies to produce valuable relevant content using different media.
It might provide you the easiest opportunity to create your own content in your preferred form. Sometimes, it happens that some blogger are not comfortable writing their content. They feel more comfortale speaking a topic in front of camera or record an audio podcast instead of wring it on paper.
So, diversification of blog content not only provide different tastes to your consumers but also provide content producers like you more comfort in producing it.
Diversification Brings Better Environment For Consumers
From the above discussion, you might understand that a blog is not supposed to be restricted as text based content any more. In fact, recent blog software allows you to combine all possible media with traditional web publishing to provide multi-channel experience to your audience.
So, diversification of blog content enables you to establish an environment where serious content can be catered with lots of fun. It enables you to do serious business by providing rich content experience across multiple platforms to your target audience. People would love to come here again and again to get better experience from it.
Proven Blog Content Diversification Strategies
Text based content: Text based content is always effective and will be relevant in the future to come. So, don’t underestimate your writing ability and write new interesting content on a regular basis. People always view text based content more than anything else on the net.
Image: You can use Flickr to show relevant images on your blog. Some bloggers capture images on their own and host them on Flickr and publish them on their own blog to make blog content more interesting. Sometimes a simple image reveals many untold stories that a well crafted blog content can’t.
Email newsletter: It is the major source of getting tageted consumers to your blog or website. Email publishing always remains top marketing priority simply because it is still effective in driving prospects and customers back into your blog or website and engage them absorbing your content.
RSS Feed: All blog software support publishing RSS feed of your blog content real time. People also love subscribing RSS feeds to get fresh content of their favourite blogs.
Ebook: People always love to get free ebook or report on interesting topics. If you can think of relevant topic and come out with best possible value added information to produce an eblook on it, people will love getting it. You can think of collecting your best written posts or articles and put them into an ebook, it could be very useful content for your blog viewers.
Audio Podcast: It is publish interesting content in an audio format. Instead of reading text based content people love to hear it.
Video Presentation: A complicated information or an issue can well be explained by a simple video presentation and people would love it instead of going through word by word in a text document. If you can produce video content on complicated topics on your niche, people would like to watch it.
Micro-bloggin Tool: Publish Twitter or FriendFeed feeds on your blog to get people know your latest content. People like to use this kind of microblogging feed to receive new updates. It can be used effectively when you use twitter not just for one way publishing your content but for conversing with people and make relationships with them.
Webinars, Teleseminars: Organise event-driven webinars or teleseminars on your blog to provide interactive training session on your niche topics and invite people to join it.
Conclusions
So from the above discussion we learn that diversification of blog content is a must for a serious blogger. If you want to become a
successful blogger and more importantly a content producer, just focus on your expertise and use multiple mediums to contribute your expertise to provide best possible solution to your audience’s need in different forms of content to bring variation and fun into it.
Looking your blogging success.
Debabrata Dhar
Tags: Blog content strategy,
Diversification of blog content,
How to diversify blog content,
proven blog content diversification strategies
