Wed 16 May 2007
How to publish your own online newsletter?
Posted by Debabrata Dhar under Internet Marketing Solution , Internet Marketing Strategy , Newsletter Publishing , Online AdvertisingNo Comments
In this article, I am going to share the incredible value of having your own newsletter from the day one of your online venture.
Publishing online newsletter is the absolute magic technique for creating huge money making opportunities.
It helps you:
- selling products or services of your own
- selling products and services of others
- selling advertisement space to others
- selling affiliated programs of others
- creating joint venture with top marketers
- sending important announcement to your prospects
- publishing your own articles to your subscribers
- establishing yourself as an expert or a qualified editor
- and much more…
So, you need to realize the importance of publishing your own newsletter and beat others even at the start of your career as an online entrepreneur.
Let us first find out how to publish your newsletter. The first thing you need to do - pick up a topic. The most easiest and relevant topic would be the theme of your business. Whatever you are trying to sell on the Internet would be possibly the best and the easiest topic for you to publish.
Publishing a newsletter doesn’t necessarily mean that you must be a qualified editor or have superb writing skills. If you are a brilliant writer, off course it would be a plus. Write articles on topics related to the theme of your business and that must be interesting to your targeted people. If you need help about how to write good articles or how to come up with good ideas you can take the help of article resources. You can also select a few of them and publish the best fit in your own newsletter.
Start building your newsletter subscribers list from the website of your business. Ask your website visitors to join your subscribers list. If they get interested in your products or your services, they certainly would be interested in your newsletter and would want to get valuable information on the related topics from your newsletter.
Another way of building your subscribers list quickly is to list your newsletter in the top newsletter directories. You certainly will get a list of target newsletter directories. Here you not only get your subscribers but also get advertisement from the same directory list.
If you list your newsletter in the newsletter directories, people will get know that you publish quality articles on certain topics say “Internet Business Solutions” for example, in your newsletter. They also want to publish their articles in your newsletter. Out of 10 to 20 articles send to you, publish the best one with a resource box of the author in your newsletter and delete the rest. This is the smartest way of publishing quality articles in your newsletter.
Whenever you get a sizable list, you also find people want to buy advertisement space at your newsletter because they want the same target prospects which you have.
There is another opportunity of making prospects and customers by swapping advertisement with other newsletter publishers. You can easily find thousands of newsletters from the newsletter directories. You can start swapping your ads with those newsletters no matter how large or small your subscribers list is. For example, with as few as 1000 subscribers or even 100 subscribers, you can find many publishers will be interested in swapping ads with you.
Swapping ads with another publisher simply means, you run one ad for him, he also run one ad for you. So, if you swap ads with one publisher having 1000 subscribers, you get exposure to another 1000 prospects. And in the same way if you do it with 50 publishers, you will get an exposure of 50,000 prospects. Isn’t a great way of getting exposure to thousands or even millions of people? And the amazing part of this technique is you don’t have to pay anything for it. It’s completely FREE.
Now the question is - how do you manage your subscriber’s list? Managing list involves adding new subscribers, who want to join your list and removing them whoever want to opt out of your list. There are so many paid and free list management programs that automatically do the total work for you. Just plug in that program and let the program do the job for you.
This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it click the following link:
How to publish your own online newsletter?
