IMAutomator is automated social bookmarking tool or link building software for Internet marketers. It automates the most time consuming task of backlink building for your websites.

Caroline Middlebrook, a resptable blogger has been working on this project for almost a year and finally she’s released the first version of this tool FREE for public use.

Over the last few weeks she has had 100 members privately testing the software and now the kinks have been ironed out.

What is IMAutomator?

IMAutomator is a suite of tools that automates your Internet Marketing activities. The released version is an automated social bookmarking tool. It automatically submits your web pages or blog pages in a list of important social bookmarking sites according to your opted schedule and automatically creates important backlinks to your webpages from that social bookmarking sites.

You just need to fill up the basic information of a webpage that you want to bookmark. Just enter the details of your webpage or pages like URL, title, description and tags (some keywords) and the IMAutomator engine will submit this bookmark to a list of supported social bookmarking sites in a completely automated fashion.

You may also choose different submission schedule from a predefined schedule lists. You can opt your links to be spread out in all supported social bookmarking sites in a single day or you can select a different option like each link to a social bookmarking site to be submitted in each day.

Recent online market study in the 4th quarter of 2008 showed that -

• There is an overall drop in online advertising budget.
• There is an overall drop in prices of ads of all types for websites of all sizes.

This study essentially signifies that the businesses of all sizes reduced their aggressive marketing effort to some extent.

It would definitely hit advertising revenue of websites of all sizes.

Now, the question is – how you cope with this situation?

The best way to counteract this situation is to show your Accountability.

Blogs and websites need to be more accountable to retain the same online advertising revenue.

How To Get Your Blog More Accountable?

We already know from our previous post that – Blogs & Content Rich Sites Become Advertisers’ Prime Target!

But to make your blog the prime target of your favorite advertisers, you need to keep focus on the following issues. It will automatically build your accountability. It will automatically justify the advertisements on your blog.

Quality Content:

There is nothing better than quality content.

Write new blog entries regularly to provide business specific solutions relevant to your blog topic so that more and more people visit your blog on regular basis to get fresh new quality content and interesting ideas. And the consequence is – you’ll be able to make an impact on your people’s mind. Don’t forget – if your targeted people get valuable and unique content in terms of solution on your blog, they’ll become regular and permanent visitors. It will also build your accountability.

Personal Approach

Try to address each visitor personally. Though you are writing your blog entries once but it should address each and every visitor personally. It should satisfy his or her specific need as if you are talking to him or her one to one. Personal approach is the best way to directly connect to your readers and it creates some kind of bonding with them. It will bring them again and again to your blog.

Targeted Advertisement

Don’t advertise just anything on your blog. Advertise only those products or services that are closely targeted to your blog theme. They must be relevant to your niche market and most importantly; your visitors should get benefited from them. The best situation is to place only those ads, which can be perfectly blended with your blog content. Your readers should get them just not as advertisements but as recommendations from you. Better to select those products or service which are perfectly match to your blog subject and write review on them sharing your personal insights on it and describing how your visitors will directly be benefited from them.

Conclusion:

I hope you would admit these key activities could be instrumental in building your credibility as well as accountability. If you can achieve that, it is obvious that you can monetize your blog with perfect advertising strategy mentioned above.

If you want to know more, please read the past entry – How To Monetize Your Blog?

Debabrata Dhar

Good news for Bloggers – you must be excited to know that blogs and content rich websites are becoming advertisers’ prime target for ad effectiveness compared to the websites like search engines, portals or ad networks.

David Hallerman in his article Brand Building and Types of Websites on
emarketer told that ” … ads placed on content sites get better results than those on portals or sold through ad networks.”

In his article he mentioned about the research released by Online Publishers Association
(OPA) and the brand metric data delivered by Dynamic Logic.

In his analysis he pointed out that the aided brand awareness metric was up by 38% on OPA member sites, which were basically content rich websites. On the other hand it went down significantly in case of websites in general, portals and ad networks.

Let’s See What Online Business Trend Suggest?

Recently developed online marketing trend directly suggests that the advertisers who really want to improve their brand awareness are specifically inclined to run their ads on content rich websites simply because rich content significantly improve their ad effectiveness.

It also suggests that high quality original content provide higher ad performance compared to all other normal websites including portals and ad networks.

If we analyze the trend, we will find one simple truth behind it and it is nothing but the quality advertising-environment that delivers better results.

Why Brand Advertising Is More Effective On Content Rich Websites?

Fist of all let’s find the significant difference between the content rich websites and others?

The content-rich websites actually provide quality fresh content according to their business theme. People spent their quality time to stay here in a relaxing mood to get value from the content. They normally read their favourite articles or see interesting videos on their favourite topics.

If these content-rich websites provide well formatted ads blended properly with the content and specific to the topic of the content, then it is obvious that people react more positively to the ads. As a result of that, the ads get more response.

On the other hand when people use search engines or a portal for checking their emails or headlines, or going through share value or weather report, they normally be in rush and click through more rapidly to fulfill their short-term objective. They are not in a mood to stop at those websites for a while and pay attention to the surrounding advertisements.

So, from the difference in people’s perspective, it is very much clear that brand advertising is more effective in the content rich websites rather than other websites like search engines, portals and ad networks.

That’s why advertisers are becoming more and more interested in placing their ads on content rich websites.

Blogs Become The Prime Target For Brand Advertising

Do you know how much effective cost-free online advertising is? Does free advertisement actually work for your online business?

If free online advertising works, how much time consuming is it?

If it didn’t work for you, what is you opinion in this matter?

Share your experience and thought with Net Profit Magic Blog readers. My people are very much interested in seeing the result of free online advertisement.

Debabrata Dhar

All we know the benefits of free advertising techniques. But, you certainly need paid advertisement to get qualified instant traffic to your business.

You can easily find a number of paid advertising techniques, which can easily exceed your advertising budget and it doesn’t matter how much upper limit you fix for your advertising budget. At the end of your advertising effort, it might return you a little or nothing as a result of your paid campaign.

But the question is – which kind of paid advertising techniques you do use in your marketing effort so that you get the maximum return of your investment and also get optimum results from your marketing efforts.

I suggest you to use the principle of Direct Response Marketing in your paid campaign so that it can help you reusing your budget again and again to maximize your profit and optimize your advertising effort.

The basic concept of direct response marketing is the marketing that directly asks for response in terms of sells. You can start it with a minimum of investment as low as $200 or even less and use it in an efficient paid campaign, ask for directly respond to it and get the much more profit back to your pocket than your investment. For example you run a paid ad that costs $100. Let us assume your paid campaign brings 10 sells of your $40 product. So it brings you total $400 in sales and hence the profit you make $300 (i.e. $400- $100 = $300). Now you keep your profit $300 back to your pocket and reuse the same $100 in your next campaign. Here you don’t need to take any unnecessary risk.

Without taking too much risk, you need to test your paid campaigns one at a time so that you can find which are the best-suited campaigns and able to bring the best result in terms of profit for you. If you get the answer, just reuse those types of paid campaign repeatedly.

I hope, you understood the simple and easy-to-use principal of direct response advertising in your paid campaign. So, whenever you think of advertising your business and if it requires money, use it in direct response advertisements.

This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it  click the following link:

Use Low-priced direct response advertising techniques to get tons of targeted traffic to your website!