IMAutomator is automated social bookmarking tool or link building software for Internet marketers. It automates the most time consuming task of backlink building for your websites.

Caroline Middlebrook, a resptable blogger has been working on this project for almost a year and finally she’s released the first version of this tool FREE for public use.

Over the last few weeks she has had 100 members privately testing the software and now the kinks have been ironed out.

What is IMAutomator?

IMAutomator is a suite of tools that automates your Internet Marketing activities. The released version is an automated social bookmarking tool. It automatically submits your web pages or blog pages in a list of important social bookmarking sites according to your opted schedule and automatically creates important backlinks to your webpages from that social bookmarking sites.

You just need to fill up the basic information of a webpage that you want to bookmark. Just enter the details of your webpage or pages like URL, title, description and tags (some keywords) and the IMAutomator engine will submit this bookmark to a list of supported social bookmarking sites in a completely automated fashion.

You may also choose different submission schedule from a predefined schedule lists. You can opt your links to be spread out in all supported social bookmarking sites in a single day or you can select a different option like each link to a social bookmarking site to be submitted in each day.

As soon as you submit the bookmark to the IMAutomator system you can see a schedule of all the individual links that will be submitted and as these are submitted, the progress updates so that you can see how it’s going.

Currently there are 33 supported bookmarking sites in the IMAutomator system and Caroline plans to continue to increase this to around 50 in the coming weeks.

She is hoping for the entire software to be ready by the March 2010 and it will greatly be extended with more useful features in a paid version. According to her, the upcoming features are as follows:

• ‘Spinning’ feature to allow titles, tags etc to be rotated amongst the list
• Choose which sites to submit to, or just use them all
• More bookmarking sites and more links allowed per day
• Lots of new submission tools as well as the social bookmarking

Right now IMAutomator is FREE to use. So, take the chance of using it and create the most important backlinks to your important webpages as much as you can. If you find that this tool is really doing something special for you then definitely go for the paid version.

Conclusion:

Thank you Caroline for your great job and all we need to greet you for your great work.

The concept of this tool is great. But I found one limitation in it. That is – I didn’t find any big name in the supported list of social bookmarking sites. I hope Caroline will incorporate them in the near future or in her paid version of this software. If she incorporates those big names in it then IMAutomator could be the buyers’ first choice.

Your friend in the business,

Debabrata Dhar

Recent online market study in the 4th quarter of 2008 showed that -

• There is an overall drop in online advertising budget.
• There is an overall drop in prices of ads of all types for websites of all sizes.

This study essentially signifies that the businesses of all sizes reduced their aggressive marketing effort to some extent.

It would definitely hit advertising revenue of websites of all sizes.

Now, the question is – how you cope with this situation?

The best way to counteract this situation is to show your Accountability.

Blogs and websites need to be more accountable to retain the same online advertising revenue.

How To Get Your Blog More Accountable?

We already know from our previous post that – Blogs & Content Rich Sites Become Advertisers’ Prime Target!

But to make your blog the prime target of your favorite advertisers, you need to keep focus on the following issues. It will automatically build your accountability. It will automatically justify the advertisements on your blog.

Quality Content:

There is nothing better than quality content.

Write new blog entries regularly to provide business specific solutions relevant to your blog topic so that more and more people visit your blog on regular basis to get fresh new quality content and interesting ideas. And the consequence is – you’ll be able to make an impact on your people’s mind. Don’t forget – if your targeted people get valuable and unique content in terms of solution on your blog, they’ll become regular and permanent visitors. It will also build your accountability.

Personal Approach

Try to address each visitor personally. Though you are writing your blog entries once but it should address each and every visitor personally. It should satisfy his or her specific need as if you are talking to him or her one to one. Personal approach is the best way to directly connect to your readers and it creates some kind of bonding with them. It will bring them again and again to your blog.

Targeted Advertisement

Don’t advertise just anything on your blog. Advertise only those products or services that are closely targeted to your blog theme. They must be relevant to your niche market and most importantly; your visitors should get benefited from them. The best situation is to place only those ads, which can be perfectly blended with your blog content. Your readers should get them just not as advertisements but as recommendations from you. Better to select those products or service which are perfectly match to your blog subject and write review on them sharing your personal insights on it and describing how your visitors will directly be benefited from them.

Conclusion:

I hope you would admit these key activities could be instrumental in building your credibility as well as accountability. If you can achieve that, it is obvious that you can monetize your blog with perfect advertising strategy mentioned above.

If you want to know more, please read the past entry – How To Monetize Your Blog?

Debabrata Dhar

Good news for Bloggers – you must be excited to know that blogs and content rich websites are becoming advertisers’ prime target for ad effectiveness compared to the websites like search engines, portals or ad networks.

David Hallerman in his article Brand Building and Types of Websites on
emarketer told that ” … ads placed on content sites get better results than those on portals or sold through ad networks.”

In his article he mentioned about the research released by Online Publishers Association
(OPA) and the brand metric data delivered by Dynamic Logic.

In his analysis he pointed out that the aided brand awareness metric was up by 38% on OPA member sites, which were basically content rich websites. On the other hand it went down significantly in case of websites in general, portals and ad networks.

Let’s See What Online Business Trend Suggest?

Recently developed online marketing trend directly suggests that the advertisers who really want to improve their brand awareness are specifically inclined to run their ads on content rich websites simply because rich content significantly improve their ad effectiveness.

It also suggests that high quality original content provide higher ad performance compared to all other normal websites including portals and ad networks.

If we analyze the trend, we will find one simple truth behind it and it is nothing but the quality advertising-environment that delivers better results.

Why Brand Advertising Is More Effective On Content Rich Websites?

Fist of all let’s find the significant difference between the content rich websites and others?

The content-rich websites actually provide quality fresh content according to their business theme. People spent their quality time to stay here in a relaxing mood to get value from the content. They normally read their favourite articles or see interesting videos on their favourite topics.

If these content-rich websites provide well formatted ads blended properly with the content and specific to the topic of the content, then it is obvious that people react more positively to the ads. As a result of that, the ads get more response.

On the other hand when people use search engines or a portal for checking their emails or headlines, or going through share value or weather report, they normally be in rush and click through more rapidly to fulfill their short-term objective. They are not in a mood to stop at those websites for a while and pay attention to the surrounding advertisements.

So, from the difference in people’s perspective, it is very much clear that brand advertising is more effective in the content rich websites rather than other websites like search engines, portals and ad networks.

That’s why advertisers are becoming more and more interested in placing their ads on content rich websites.

Blogs Become The Prime Target For Brand Advertising

Let’s not forget it’s a very good opportunity for Bloggers.

We all know that a blog is more precisely a content rich website provided it is updated regularly with well-targeted fresh and quality content. We also know that a blog is search engine friendly and spreads faster than any other online channels.

If you put continuous effort to provide quality content on your blog in a regular basis, then you would be one of the prime targets of prospective advertisers in the near future and brand advertising could be a very handy way to monetize your blog.

Conclusion

Quality content is the key to the online success.

It can make the difference between you and your competitors.

If you can provide quality content regularly on your blog, it could be the magic target of brand advertising and it could be your best online monetizing resource even in this massive economic downturn.

Please feel free to share your valuable thought on this post.

Debabrata Dhar

Do you know how much effective cost-free online advertising is? Does free advertisement actually work for your online business?

If free online advertising works, how much time consuming is it?

If it didn’t work for you, what is you opinion in this matter?

Share your experience and thought with Net Profit Magic Blog readers. My people are very much interested in seeing the result of free online advertisement.

Debabrata Dhar

All we know the benefits of free advertising techniques. But, you certainly need paid advertisement to get qualified instant traffic to your business.

You can easily find a number of paid advertising techniques, which can easily exceed your advertising budget and it doesn’t matter how much upper limit you fix for your advertising budget. At the end of your advertising effort, it might return you a little or nothing as a result of your paid campaign.

But the question is – which kind of paid advertising techniques you do use in your marketing effort so that you get the maximum return of your investment and also get optimum results from your marketing efforts.

I suggest you to use the principle of Direct Response Marketing in your paid campaign so that it can help you reusing your budget again and again to maximize your profit and optimize your advertising effort.

The basic concept of direct response marketing is the marketing that directly asks for response in terms of sells. You can start it with a minimum of investment as low as $200 or even less and use it in an efficient paid campaign, ask for directly respond to it and get the much more profit back to your pocket than your investment. For example you run a paid ad that costs $100. Let us assume your paid campaign brings 10 sells of your $40 product. So it brings you total $400 in sales and hence the profit you make $300 (i.e. $400- $100 = $300). Now you keep your profit $300 back to your pocket and reuse the same $100 in your next campaign. Here you don’t need to take any unnecessary risk.

Without taking too much risk, you need to test your paid campaigns one at a time so that you can find which are the best-suited campaigns and able to bring the best result in terms of profit for you. If you get the answer, just reuse those types of paid campaign repeatedly.

I hope, you understood the simple and easy-to-use principal of direct response advertising in your paid campaign. So, whenever you think of advertising your business and if it requires money, use it in direct response advertisements.

This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it  click the following link:

Use Low-priced direct response advertising techniques to get tons of targeted traffic to your website!

As you probably know that successful business means, optimized marketing. Without continuous marketing effort, you can’t explore the unutilized market segments. These unexplored market segments are the source that can supply new prospects continuously to your business. Your business is successful – means – you have maximized your sell in

your used market segments and regularly explore the unused market segments. This is the secret of having continuous flow of target prospects to your business.Now the question is – how do you do that?

All of us know that marketing is the most important and also the most expensive part of any business. So, what do you exactly do?

Are you ready to spend thousands of dollars to get thousands of prospects? Off course some giant companies have this kind of financial strength to spend millions of dollars every year only for their marketing effort.

As you are in the start of your career, you can’t afford to invest your fortune in your marketing campaign. You can’t afford to take this kind of risk at the beginning. I also suggest you not to do so.

What I recommend you is to use maximum opportunity of FREE advertising techniques. Yes! You are totally right, you listened it perfectly. Just use completely FREE advertising techniques to get thousands of targeted traffic to your website. All of them you get within a few days of your marketing effort.

As of now, Internet is the best resource of free information. Though quality information required money. Still, it is the best place where you get free information and free publicity. If you know the proper techniques, it will give you awesome result.

One thing you need to be clear and that is – don’t underestimate free marketing on the net. Free marketing is the art of the superstars of the market. Top marketers and experts are efficiently using these techniques and making tons of money as a result of using these continuously.

If you want to be successful, you need to know these secret techniques and use it regularly to efficiently promote your business and make lots of money just by using it.

I hope you have found today’s topic interesting and got excited about the concept and effectiveness of free marketing. It also provides you the situation where you don’t need to take risk on your part. You just market your product, get a continuous flow of targeted traffic to your website and enjoy the cash generated by your business.

This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it  click the following link:

Apply FREE advertisement techniques to promote your business!

In this article, I am going to share the incredible value of having your own newsletter from the day one of your online venture.

Publishing online newsletter is the absolute magic technique for creating huge money making opportunities.

It helps you:

• selling products or services of your own
• selling products and services of others
• selling advertisement space to others
• selling affiliated programs of others
• creating joint venture with top marketers
• sending important announcement to your prospects
• publishing your own articles to your subscribers
• establishing yourself as an expert or a qualified editor
• and much more…

So, you need to realize the importance of publishing your own newsletter and beat others even at the start of your career as an online entrepreneur.

Let us first find out how to publish your newsletter. The first thing you need to do – pick up a topic. The most easiest and relevant topic would be the theme of your business. Whatever you are trying to sell on the Internet would be possibly the best and the easiest topic for you to publish.

Publishing a newsletter doesn’t necessarily mean that you must be a qualified editor or have superb writing skills. If you are a brilliant writer, off course it would be a plus. Write articles on topics related to the theme of your business and that must be interesting to your targeted people. If you need help about how to write good articles or how to come up with good ideas you can take the help of article resources. You can also select a few of them and publish the best fit in your own newsletter.

Start building your newsletter subscribers list from the website of your business. Ask your website visitors to join your subscribers list. If they get interested in your products or your services, they certainly would be interested in your newsletter and would want to get valuable information on the related topics from your newsletter.

Another way of building your subscribers list quickly is to list your newsletter in the top newsletter directories. You certainly will get a list of target newsletter directories. Here you not only get your subscribers but also get advertisement from the same directory list.

If you list your newsletter in the newsletter directories, people will get know that you publish quality articles on certain topics say “Internet Business Solutions” for example, in your newsletter. They also want to publish their articles in your newsletter. Out of 10 to 20 articles send to you, publish the best one with a resource box of the author in your newsletter and delete the rest. This is the smartest way of publishing quality articles in your newsletter.

Whenever you get a sizable list, you also find people want to buy advertisement space at your newsletter because they want the same target prospects which you have.

There is another opportunity of making prospects and customers by swapping advertisement with other newsletter publishers. You can easily find thousands of newsletters from the newsletter directories. You can start swapping your ads with those newsletters no matter how large or small your subscribers list is. For example, with as few as 1000 subscribers or even 100 subscribers, you can find many publishers will be interested in swapping ads with you. 

Swapping ads with another publisher simply means, you run one ad for him, he also run one ad for you. So, if you swap ads with one publisher having 1000 subscribers, you get exposure to another 1000 prospects. And in the same way if you do it with 50 publishers, you will get an exposure of 50,000 prospects. Isn’t a great way of getting exposure to thousands or even millions of people? And the amazing part of this technique is you don’t have to pay anything for it. It’s completely FREE.

Now the question is – how do you manage your subscriber’s list? Managing list involves adding new subscribers, who want to join your list and removing them whoever want to opt out of your list. There are so many paid and free list management programs that automatically do the total work for you. Just plug in that program and let the program do the job for you.

This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it  click the following link:

How to publish your own online newsletter?