As promised in my previous blog post I am going to show you exactly how to create a Facebook landing page in 12 easy steps for your fans.

It is the first part of of the tutorial in this series – Complete Customization of Facebook Landing Page with Apps.

Before going into details, let us first know – what is Facebook landing page?

What is Facebook Landing Page?

A Facebook landing page is a simple page that you create on Facebook where you want your people to land and provide them enough reasons to like your page and become your fans. That’s why, it is also called fan page.

How do your people know about your Facebook Landing Page?

Your people means those people who are your customers, newsletter subscribers, blog readers, website viewers, friends community people or simply all those people, who have the same common interests that you have.

Normally, they won’t find your Facebook landing page until you provide them the address of your page. You need to provide the URL of your Facebook landing page on your website, blog posts, articles, newsletter, email signature or wherever you like… to help them find your custom Facebook landing page. They visit your Facebook landing page, become your fans or friends and get the privilege to communicate with you in any common topics thereafter.

So, it essentially improves your popularity by increasing your fan base or friend base.

If you don’t have your own Facebook Landing Page…

Normally when you register at Facebook, you will be at your default personal page provided by Facebook itself. Here you can see the wall where your normal communications with people can be seen. It is default page and you can’t customize its look and feel. On the other hand, when you create your own custom-made page on Facebook, you can control its look and feel and most importantly you can customize it according to your objectives.

You can create any number of custom landing pages on Facebook depending on your objectives.

Here in this tutorial, I am going to show you step-by-step how to create a custom Facebook landing page so that you can create your own landing page easily.

How to create Custom Facebook Landing Page in 12 easy steps!

Before proceeding further, here is my observation on Facebook for you.

Facebook is always experimenting with its look and functionalities to provide the best possible platform for the people and that’s the main reason they are making continuous changes in it.

Sometimes it irritates people. The methods that worked for months… don’t work now. It is quite obvious that the same thing will happen in the near future too.

So, whatever steps I put down here in this tutorial may not work in the future and it should be acceptable to all of us unless and until you ignore Facebook. This tutorial is published here is expected to be effective from October 2011 anticipating the changes made by Facebook till date.

Before proceeding to any of the following steps you need to have a Facebook account, otherwise there is no use of this tutorial.

Step 1:

1. Login into your Facebook account. 

You will be at your default personal page like Fig. 1. 

2. Here in this page you just go to the bottom and click the link Create a Page.

Step 2:

Now you are in a page like Fig. 2 where you can create your own page. 

Here you find different options like Local Business or Place or Company, Organization or Institution or Brand or Product and so on … I clicked on the option Artist, Band or Public Figure. You can select any other option provided by Facebook depending on your objectives.

1. Click the option that is appropriate to you..

Step 3:

Now you are in the same page with a different look (Fig. 3) where you need to select one of the categories that matches with your objectives.

1. Select the category that is appropriate to you.

2. Give a name to your page. It will be the name of your Facebook landing page or fan page. 

In this example in Fig. 3, I selected writer as my category and gave a name Debabrata likes you as my page name.

You can select any other category from any other option and give a name to your page.

3. Check the option I agree to Facebook Pages Terms (normally it is unchecked).

4. Press the button Get Started.

Step 4:

Now you are in Fig. 4. Here you need to set your profile picture that will be visible on your Facebook custom page.

1. Click the button Upload an Image.

There are two steps more to follow. They are not shown in this Fig. 4.

2. Browse your computer to select your image which must be less than 4MB in size.

3. Open it thereafter.

Step 5:

When upload is complete, you can view your image on Facebook page just like Fig. 5.

1. Just click the button Continue at the bottom of your page.

Step 6:

Now you are in a page, which is shown in Fig. 6. In this page, you can let your fans know about your page. You can invite them by clicking the button Invite Friends. You can send message to your subscribers or customers by importing their contacts here. To do this job, you need to click the button Import Contacts.

Otherwise you can do these steps later after setting up your page. I did the same thing in my example shown in Fig. 6. To go with the second option, you need to continue.

1. Click the button Continue at the right bottom corner of the page.

Step 7:

Now you are in a page, which is just like Fig. 7. Here you put some basic information about your website and yourself.

1. Enter your website URL in the textbox Website.

2. Enter your own information in the textbox About.

3. Click the button Continue.

Step 8:

You are in a page that is just like Fig. 8. Here you can view your landing page. 

In this example, you can see that I am in my own Facebook page Debabrata welcomes you created by me. Also notice my image at the left hand side of this page, which I uploaded in Step 4.

Here in this page, you can do all sorts of promotional activities such as Invite your friends, Tell your fans, Post status updates and Promote this page on your website to let your people know about your Facebook page or you can perform these activities later.

1. Click the button Edit Page at right top corner of the page.

Step 9:

You are in a page like Fig. 9, where you find that Manage Permissions tab is active at the left hand side. You don’t need to do anything here right now.

1. Just click the tab or link (whatever you call it) Basic Information to enter your personal information.

Step 10:

In this page (Fig. 10) you are going to put your basic information like Address, Affiliation, Birthday, About your Facebook page, your Biography, Awards if any, Gender, Personal Information, Personal Interests, Email, Phone and your Website.

One thing you need to remember that whatever you fill in this page that will be visible in your Info tab of your custom page.

1. Put your basic information that you want to show people.

In this page I have highlighted two major components for you.

The first one is Username. You can’t give a username to your custom page until you get at least 25 fans. Having an easy to remember username is always an advantage for you. It will provide your people an easy way to remember your Facebook page.

For example, if I have a username DebabrataDhar, it will be easy for you to remember my Facebook page and the URL will look like http://www.facebook.com/DebabrataDhar otherwise your page will have a URL like http://www.facebook.com/pages/your-page-name/15-digit-no.

Anyway, you will have the chance of getting an easy-to-remember username after you get more than 25 fans.

The second one is Name of your page. In this example, I have given a name Debabrata likes you to my Facebook page in Step 3. Just notice Fig. 10. You will find that the Name text box already has taken Debabrata likes you as my page name. You can keep the name as it is or you can change it here.

2. After your editing and updating are done, press the button Save Changes at the bottom of the page.

Step 11:

You are in a page which is like Fig. 11 where you can see that whatever information you already entered, was updated.

1. To view your own custom Facebook page, just click the button View Page.

Step 12:

It’s done. If you were following the previous 11 steps described above, you already created your first custom Facebook landing page. The URL showing on the Fig. 12 is the URL of my Facebook page that I created in this example.

Just notice the URL. It is http://www.facebook.com/pages/Debabrata-welcomes-you/165449700200074. It is because of the fact that I don’t have 25 fans for this page.

Note down the URL of your landing page by copying it from the address bar of your browser. Alternatively, whenever you click on View Page just like Fig. 11 you will get the URL of your Facebook custom page.

The page similar to Fig.12 is your own custom Facebook page.

If you want people join at your custom Facebook landing page, you need to provide them this URL.

Conclusion:

I hope you find this tutorial on How to create custom Facebook landing page in 12 easy steps useful and it will help you create your own custom Facebook landing page.

Remember one thing that creating a custom Facebook landing page is not the end of your job. You have to set up a few applications on your landing page to experience better communications with your people and increase your fan base.

That’s why I would like to write another tutorial on How to create an iFrame application for your custom Facebook landing page in my next blog post. Till then stay tuned.

If you find this tutorial useful to you and actually helped you create your custom Facebook landing page, make your comment on this post.

Your friend in the business,

Debabrata Dhar