Today I am going to discuss importance of blog content diversification and how to diversify your blog content to meet your consumers’ preference and their needs. This post is part of the series Blog Content Strategy. If you missed the previous posts in this series, here are the links of them:

• How to select great blog topics?
• How to write great blog content?
• How to write premium blog content?
• Important characteristics of premium blog content!
• How to write winning blog post title to draw more readers?

If you like to get all latest posts on blog content strategy directly delivered into your preferred feed readers, then subscribe to this blog’s feed.

From the above posts we already know that the content is the key to success for a blog. It is also evident that there is nothing but content that separates a great blog from the rest. It is primarily because of the great content, which provides quality substance to engage targeted people on your blog and let them absorb it to experience it’s value.

If people get strong, relevant, interesting and engaging content consistently on your blog, they not only consume it but also look forward for more.

Looking Back To The Past

When blog started its journey as a new media for day-to-day publications, it was just a medium of text sometimes highlighted with images. Then blogging was mainly writing, and writing produced content. Blog was basically a text-based platform.

Emerging Technology Changed The Scenario

Now, the scenario has completely changed. With the blessings of new emerging technology, contents are not only limited to text and image, it contains audio, video, flash presentation, 3d animation and more. People can express their views, thoughts, expertise and information and most importantly quality content in different forms.

Now blog is considered as a sophisticated tool for content publishing and in true sense it is used for content marketing and and conversing online with like minded people.

This new approach has created more options for the consumers. Now, they are making their own preferences. They not only choose which content to consume, but also the medium in which they prefer it to be delivered.

Emerging technology and consumer’s preference have created immense opportunity for bloggers too. All these new evolutions help them improve their brand and image. They are no longer just tagged as bloggers, they are identified as oveall content producers.

Situation Demands You To Diversify Your Blog Content

If you are a serious blogger and want to reach out all those people who might be your targeted audience spreading across the world, you need to consider divesification of your blog content effectively.

As consumers have their own choices, they like to get their useful content in their preferred formats. If you stick yourself to the old fashioned blogging style and produce your content only in written form then you might have to sacrifice certain part of your audience.

So, understand your consumers’ need and their fascination. If your consumers prefer to listen your content in an audio format or want to watch it in a video presentation rather than reading it, come out to meet their preference.

Create your own content diversification strategies to produce valuable relevant content using different media.

It might provide you the easiest opportunity to create your own content in your preferred form. Sometimes, it happens that some blogger are not comfortable writing their content. They feel more comfortale speaking a topic in front of camera or record an audio podcast instead of wring it on paper.

So, diversification of blog content not only provide different tastes to your consumers but also provide content producers like you more comfort in producing it.

Diversification Brings Better Environment For Consumers

From the above discussion, you might understand that a blog is not supposed to be restricted as text based content any more. In fact, recent blog software allows you to combine all possible media with traditional web publishing to provide multi-channel experience to your audience.

So, diversification of blog content enables you to establish an environment where serious content can be catered with lots of fun. It enables you to do serious business by providing rich content experience across multiple platforms to your target audience. People would love to come here again and again to get better experience from it.

Proven Blog Content Diversification Strategies

Text based content: Text based content is always effective and will be relevant in the future to come. So, don’t underestimate your writing ability and write new interesting content on a regular basis. People always view text based content more than anything else on the net.

Image: You can use Flickr to show relevant images on your blog. Some bloggers capture images on their own and host them on Flickr and publish them on their own blog to make blog content more interesting. Sometimes a simple image reveals many untold stories that a well crafted blog content can’t.

Email newsletter: It is the major source of getting tageted consumers to your blog or website. Email publishing always remains top marketing priority simply because it is still effective in driving prospects and customers back into your blog or website and engage them absorbing your content.

RSS Feed: All blog software support publishing RSS feed of your blog content real time. People also love subscribing RSS feeds to get fresh content of their favourite blogs.

Ebook: People always love to get free ebook or report on interesting topics. If you can think of relevant topic and come out with best possible value added information to produce an eblook on it, people will love getting it. You can think of collecting your best written posts or articles and put them into an ebook, it could be very useful content for your blog viewers.

Audio Podcast: It is publish interesting content in an audio format. Instead of reading text based content people love to hear it.

Video Presentation: A complicated information or an issue can well be explained by a simple video presentation and people would love it instead of going through word by word in a text document. If you can produce video content on complicated topics on your niche, people would like to watch it.

Micro-bloggin Tool: Publish Twitter or FriendFeed feeds on your blog to get people know your latest content. People like to use this kind of microblogging feed to receive new updates. It can be used effectively when you use twitter not just for one way publishing your content but for conversing with people and make relationships with them.

Webinars, Teleseminars: Organise event-driven webinars or teleseminars on your blog to provide interactive training session on your niche topics and invite people to join it.

Conclusions

So from the above discussion we learn that diversification of blog content is a must for a serious blogger. If you want to become a
successful blogger and more importantly a content producer, just focus on your expertise and use multiple mediums to contribute your expertise to provide best possible solution to your audience’s need in different forms of content to bring variation and fun into it.

Looking your blogging success.

Debabrata Dhar

Few months ago I wrote an article on blog’s own characteristics and how they are instrumental in bringing blogging success for a blogger. If you want to read it, here is the link for you:

Blogging success lies in blog’s own characteristics!

But this is different story. Long before starting this series about Blog Content Strategy – I decided that I should write at least one article about the most important characteristics of premium blog content. Here is the reason behind it.

For a couple of years I have been observing blogsphere very closely and found that there have been only few blogs in millions who actually dominating in the market in their respective fields. They are consistent in driving the most of targeted traffic to their blogs and becoming more popular among their readers while the rest of the blogs is still in the dark or getting some kind of scattered and inconsistent traffic.

Why is it so?

I started to introspect the real truth behind the success of those few handful blogs, which are in the limelight always occupying the top spots and rest of the blogs are far behind in the dark or getting some scattered lights.

While studying on them I found some interesting points for my findings report.

Premium Blog Content

There are certain similarities in most of the successful blogs irrespective of the differences in their domains or topics they blog about. The most important aspect of their success is that they are always driven to produce premium blog content over the years to satisfy their blog readers.

They produce premium articles or premium blog content to provide solutions to their people, educate their readers, inspire their followers and more importantly they are dedicated to provide benefits to their niche audience.

If you want to know how to write premium blog content – read my latest article. It is part of the series Blog Content Strategy.

How to write premium blog content?

Another important aspect of their success is the characteristics of their blog content. All of them have certain winning features or characteristics, which actually made the differences between successful blogs and rest of the blogs.

Important Characteristics of Premium Blog Content

I already started to post a series of articles on blog content strategy in my blog. In this series I have tried to cover each and every aspect of blog content strategy so that my blog readers and visitors quickly refer to these posts to easily understand how to take action to build their blog content effectively.

If you didn’t have yet gone through early posts, here are quick links for you:

• How to select great blog topics?
• How to write great blog content?

Today we are going to discuss – How to write premium blog content?

If you want to get all these premium posts directly in your mail box real time, then
subscribe it’s RSS feed!

First of all, let us find out – what is premium blog content?

What Is Premium Blog Content?

Think about your favourite blogs. Can you tell me why are they favourite to you?

It is because – these blogs not only provide regularly updated quality content over time to its readers but there are some articles or series of articles that you read again and again for the benefits of yourself. These are examples of premium articles.

If you are serious blogger and blogging for quiet sometimes then look at your own blog.

You will also find a few important posts or articles or a complete series, which are exceptional in your own assessment. This is because – you’ve put all of your honest effort to make them reach out to the next level.

Whenever you write new posts on your blog, you always encourage your readers to read those exceptional articles by referring them repeated times from you present blog posts.

Do you know why?

It is because of the fact that you know they are really exceptional, absolutely relevant to the present context and deserved to be referred to your readers for their value. You also know that even in the near future they will still remain important and relevant to your readers.

In the process, these articles will bring more and more traffic, comments and back links to your blog and they will become the brand of your blog for their increasing value, importance and relevancy over time. These are premium articles to you.

From the above two example, it is evident that a blog is recognized in it’s niche market by it’s readers for it’s premium articles, which in other words can be referred as premium blog content. In a blog, premium blog content and premium blog articles is synonymous. Premium articles are different from rest of the posts in terms of quality of content, subject matters discussed, solution they provide and most importantly the acceptance they get by it’s readers over time.

As these premium articles provide real value to readers, they become worthy reading and referring others. As a result, these articles become popular and gain more popularity in it’s niche over time. They get more and more exposure to new readers as people like to refer them to new groups of people regularly.

The consequence is – more back links, more visibility and higher ranking in major search engines. They bring continuous flow of targeted new traffic to your blog from major search engines even if they are one year or several years old.

It is unfortunate – not all posts of a blog get recognized in the same way by it’s readers that the premium articles get. It is not even possible for a blogger to write same kind of quality posts on a regular basis. An article becomes premium article when it get that rare quality in it. With it’s rare quality, unique contribution and the level of acceptance, it become popular among the readers and stay relevant over the years.

Ultimately premium blog content is premium because it is capable of providing time independent solution to a problem in a niche.

There are some real experts who used different name or combination of words to describe the same premium blog content in different ways. For example, Yaro Starak used Pillar article, Chris Garret used Flagship content and Brian Clark called Cornerstone content to actually point to the same premium blog content in their respective articles. These are classic examples of premium blog content too.

From the above discussion, I’ve tried to explain what a premium blog content actually is?

But the main question from a blogger’s point of view is – how to write or produce premium blog content on a regular basis so that it can provide same kind of value to it’s readers and in return it earns high level of acceptance by it’s readers consistently over time?

I hope you got the point. It is the demand or prerequisite of a successful blog.

How To Write Premium Blog Content?

There are several methods, techniques, theories discussed by lots of people in lots of articles over the years on it.

Here are few of them – You need to come out with fresh new killer idea, put your heart out, invest quality time and effort, provide benefits, incorporate educational value, consider relevancy with respect to your niche and so on and on …

But the real fact is – You can’t create a premium article just by putting all those efforts while writing it. You put all proven efforts and come out with an article that might or might not do well in reality. On the other hand you might get surprised by the result one article would bring that you didn’t even expect at the time of writing.

The reason could be – there are some X-Factors besides those proven methods that actually create the difference – You can’t control all of them.

So, what to do?

You can put on continuous effort to raise your bar, notice the work of other experts in your niche and consistently focus on providing quality content to your readers. If you persistent in it, the X-Factors will automatically work for you.

X-Factors Behind Successful Blog

Here are some X-Factors that could be instrumental in bringing success from your blog. Some of them will be in your hand and rest of them will automatically follow your honest and consistent effort.

• Your reputation as a blogger or writer
• Your writing skill
• Your writing style
• Your convincing skill
• Useage of different media like audio, video, pictures
• Search engine ranking
• Targeted traffic
• Relationship with your readers
• Relationship with other bloggers or website owners in your niche
• Your acceptance in your niche
• Social networking
• And lots of others you can put on in this list

All of the above X-Factors collectively work together in achieving success for your blog though you can’t control all of them.

Then, what can you do?

You need to focus on certain types of blog content, which have been proved to be working well consistently from the very beginning of blog.

Types of Premium Blog Content

Here are few definitive types of premium blog content or blog content methods that you can consider while writing your next blog posts.

Content is the key to success of a blog – it is already proved and thousands of pages have already been written on this topic by many expert bloggers.

They repeatedly told that there is nothing but content that separates a great blog from the rest. It is primarily because of the great content provides quality substance to engage targeted people on your blog and they get value from it.

Secret Of Providing Great Blog Content

If you carefully notice a few of successful blogs of your interest, you will discover that the secret of their success lies in mainly two things -

• They produce compelling and engaging content on a consistent basis over time.
• They use their own unique style that separates them from others.

Now, how do you blog, it will solely depend on you – This may vary from blogger to blogger as each blogger has the right to use his or her own style and new style is always appreciated and effective – however there are some basic principles of producing great blog content that you might consider while producing content for your own blog.

Know Your Strength

Before heading a start analyze your strength. What are the pluses (strong points) do you have that you think worthy sharing with others. Try to list all of them. Build your long term plan and work accordingly based on your strength.

If you overlook your strength at the start, you might loss your control in the middle. Natural tendency of a new blogger is to achieve quick success by any means. It prompts him to run after all possible sources of traffic, revenue and contacts. In the process he might loss his focus.

If you know your strength, you will be in full control. If you have control, you can organize your plan, set your goals and can work accordingly to achieve them. You will be always in right direction and never get lost in the middle.

Otherwise you will loose your control putting yourself outside of your comfort zone. This situation is not ideal for a new blogger to grow and build.

Become Expert On Your Topic

Why do people visit certain blogs?

People visit certain blogs where

• They find value
• They find relevant and quality information
• They find proper solutions to certain problems
• They find fresh new idea
• They find motivation
• They find direction
• and you can add more in the list …

A blog gets continuous flow of targeted visitors if it provides all of the above consistently over time.

So, whichever niche topic you decide to blog about, you need to provide all of the above to your tageted audience. It is possible if you are expert in that topic. A bunch of articles on scattered topics don’t help you in any way unless they are useful to your targeted audience.

So, it is recommended that you spend some time to research on topic that you like or want to contribute on your blog. Examin which content you really appreciate as a reader. After investigating, if you find that you could come out with more improved version and easy to acceptable solution with proper analysis and clarification and justify your contribution to be benificial to your readers, then go ahead. Be ready to start your long blogging journey.

You as a blogger should publish information that people enjoy reading, get solutions to their problems, get fresh new idea to motivate themselves and get proper direction towards their success. Above all, you should work like an institute dedicated to educate real people on your own domain.

Look At Your Content From Your Reader’s Point Of View

With this post I started to share a new series of articles on my blog that will mainly focus on covering Perfect Blog Content Strategy. Here in this series I will try to put detailed insight on how to produce great blog content.

If you don’t want to miss out any of them, then subscribe to this blog immediately. It is going to reveal a new approach to produce great blog content.

Secrete Of Successful Blogs

There are plenty of blogs and plenty is added everyday. But how many of them get even noticed? How many of them get continuous flow of targeted visitors everyday? How many of them make an impact on their readers?

All of us know the answer – it is very few.

Only few of them get success.

It does essentially mean that success is not very easy to get. So, if you are serious blogger and want success from your blog, then you need to think about it.

Building up successful blog requires continuous effort and commitment on the right track. You need to perform lots of different activities. You need to invest a fair amount of time to get noticed by your targeted people and build a community around you.

But, most importantly the core activity of your blogging effort is to provide quality content consistently to your blog readers. Without content, all other activities do not favor you achieve your goal. You need to spend a significant portion of time for it.

What Do You Mean By Great Blog Content?

By content, it does not mean creating lots of page on random topics. Cheap and lightly produced information on scattered and unrelated topics may produce some kind of search engine visibility and traffic to your blog but in the long run it will not create any long-term readership.

Successful blog demands long-term readership. It can be achieved if and only if people get real value from it consistently.

So, focus on contributing content on those related topics, which on the whole provide solution on a certain subject or domain (Niche market) to your targeted readers. Come up with fresh new idea, innovative approach or some kind of different thought process that inspire and educate your readers and show new direction towards success.

How To Select Great Blog Topics – An Analogy With Music