This post – How To Write Winning Blog Post Titles To Draw More Readers? – is part of the series Blog Content Strategy that I have been writing for a few weeks. If you have missed those early posts in this series, please find them here in the following:

• How To Select Great Blog Topics?
• How To Write Great Blog Content?
• How To Write Premium Blog Content?
• Important Characteristics Of Premium Blog Content!

If you want each of these premium blog posts directly goes into your mailbox in real time then subscribe to its RSS feed!

Now, let’s move to today’s topic.

Blog post title is the first thing that people read and then decide whether they go through it further or just skip it. Therefore, from a blogger’s point of view, blog post title is the most important component of a blog in creating the first positive impression in its readers’ mind.

Blog post title is only thing that actually works as the deciding factor for a reader to pursue it further or not. If the title is able to create enough interest in its readers’ mind only then people will go to the next step i.e. read the post. Otherwise how valuable your content is – it will ultimately go into vain.

So, if you are a serious blogger, it is essential for you to understand why blog post titles are so important in blogging.

Why Blog Post Title Is Most Important Component Of A Blog?

It Grabs Readers’ Attention

The content of your blog post may be the right thing that your readers looking for. It may serve the best solution to your readers’ need. But, the question is – how do your targeted audience find your post?

Here in this situation, the title plays the vital role and works as the advertisement or headline of your post. It is the title that grabs the attention of your audience, drives them in your blog and gives them enough reason to read your post content.

It Grabs Attention In Search Engines

When we search for something in major search engines, we normally type in word or group of words related to search topic, and get thousands or even millions of entries as search results. But, the fact is – we find fraction of them related to our actual need and the most interesting part is – we get attracted to a fewer of the fraction at the end.

So, there are really a few entries, which we think can be clicked for further reading among thousands or even millions of the searched results.

Why is it so? It is only because of those few entries with interesting titles and descriptions attract us to read them further just by providing the confidence and feeling that they might be related and relevant to our need. We ignore rest of the entries.

It Grabs Attention In RSS Readers

We subscribe several blog feeds in our RSS feed readers or news readers. Most of them normally display only headlines or titles. While browsing this readers, we don’t go through each and every post that displays on the feed reader and sometimes it is not even possible for us to go through all of them.

Instead, we scan through the titles in the feed reader and read only the content of those posts that grab our attention.

It Is Useful Mean To SEO

Title plays a big role in seach engine optimization. Interesting title with proper utilization of right keywords helps your blog post rank higher in the major search engines.

So, title is not just useful in grabbing attention of your prospective readers, but it provides most powerful boost to search engine ranking and get more and more free visibility among your targeted niche.

It Brings In Loyal Readers To Your Blog

Interesting titles followed by useful contents throughout your blog provide your blog readers a substantial reason to spend long time at your blog. 

Consistent supply of good content with eye catching titles grab your visitors’ attention and provide them enough information to go through deep into the content instead of quick browsing and leaving your site in a flash.

When people find truly informative posts on a blog consistently, they want to come there regularly, make a habit of visiting it, try to absorb the content, get the value from it, develop a relationship with blogger and co-readers, interact with them and ultimately become loyal to that blog.

Few Important Things To Consider While Crafting Blog Post Title

There are few things that you need to consider while creating your blog post title. They are not just important; they are essential in formulating or crafting winning blog post title to grab attention of more targeted and prospective readers from your niche.

Know Your Blog Readers

You need to understand your targeted people and their need. You need to understand what are they looking for from your blog? How can you provide benefit to them? On the basis of your blog readers and their needs, you are required to come out with information, solution or fresh new concepts.

Your blog post title should clearly specify what is there in your blog content so that your people can visualize the content of it.

Define Your Intention

While crafting your blog post title, you should clearly indicate your intention. It should address the clear purpose of your blog post. It should clearly reflect the value and the end result of your content.

If your blog post title is able to establish the value of your post content, your targeted audience will be interested in reading the entire post and they will be motivated to visualize how it is going to provide them desired benefit.

Clarify Your Intention

Before publishing your post, take a break and think once – have your blog post title fully clarified your post’s intention. Do your prospective readers clearly understand from your title what is in it? – What is discussed in this post? – What will they know from it? – How will this post be helpful to them?

For example, consider this post title - 

How To Write Winning Blog Post Titles To Draw More Readers?

From the above article it is crystal clear to you – This post talks about importance of winning blog title and how a blogger can write it.

Include Benefits

Again consider the title of this post - 

How To Write Winning Blog Post Titles To Draw More Readers?

It not just clearly defines the intention of this post to my readers but also clarifies that how this post will provide benefit to them. It clearly communicates what my readers are going to get if they read it and do what this blog post suggests them.

How To Write Winning Blog Post Titles?

Now, we came to the most important part of this post. I discussed all of the above to easily understand how to write winning blog titles? In other words we are going to learn – How to craft attractive blog post title so that people get interested in a post by just going through the title and want to read the entire post to absorb what is written in it and get benefited from it.

I have tried to discuss here all basic techniques to write winning blog post titles.

Keep Blog Post Title Short, Simple And Easy-To-Understand

It is not just my suggestion. It is evident that all successful bloggers tried to keep their blog post title short, simple and easy to understand. They also suggested it in their posts.

Complicated blog post titles not only confuse their prospective readers but also create a sort of repulsion among them.

Short, simple and clearly crafted blog post title with less than 60 characters including space ensures its uninterrupted visibility in major search engines.

Try To Grab Readers’ Attention

If you search for good content in any subject, in any form of media like search engine, social media site, article site or blog or other media what do you normally do?

You normally browse through plenty of headlines or titles and get stuck to only a few of them to explore further. Why? It is because of all of the title don’t normally attract your attention, only a few of innumerable titles actually grab your attention.

It essentially means that attractive title set any article or a blog post apart from other innumerable titles and draw more readers towards it. It grabs more attention than other related posts in the same niche topic.

Creating attractive title migh need some kind of tricks. But there is a caution for you. If it involves exaggerated promise, fake assurance, unethical controversies then this kind of tricks might bring a large group of readers to your blog in quick time, but in the long run it might create more problem to your blog by damaging its reputation.

Try To Provide Solutions To Specific Problems

People always like to get solutions to their problems or want to fulfil their needs.

If your blog post title is effective enough to establish its promise and provide substantial solution to a problem of your targeted and prospective people then they most probably like to read your post thoroughly to know what is there in the post to relieve them from that problem.

An effective title always increases the chance of reading your full post by attracting people into your blog because they feel that you’ve got something to say that they need to know to meet their certain need.

Clearly Describe What You Deliver

Sometimes cryptic title draws more attention than the normal one though the subject matter is not always clearly reflected by its title. But, some bloggers love it.

But most of the readers like to know something about the post before reading it. If they get a clear view of the subject matter discussed in an article or in a blog post before going through it, they most probably like to read it further.

So, write your blog post title clearly describing what you have to deliver by it to your readers.

Clearly Communicate Benefits

Again consider this title -

How To Write Winning Blog Post Titles To Draw More Readers?

This title has a definite intention and its intention is clearly communicated to you. By reading only title you not only understand what the content is all about but also can assume what you are going to get in terms of benefit if you read it and follow what my post suggests.

So, communicating benefits in a blog post title simply establish a blog post’s intention before its readers. It stops all kinds of confusions and gives a clear view of the content to its readers.

Encourage People To Argue On A Point

If the post title is capable of encouraging people to involve in a controversy then it would be a great plus in bringing in new readers to your blog. It is simply because of people like taking part in argument from primitive age. They want to read your post and come out with strong views. One group might go in your favour and the rest of the people might differ from your opinion.

Though topics like politics, sports, and entertainment have enough scope to encourage common people to actively participate in argument but almost all topics have lots of potentials to create argument in their respective niche.

Present a strong unique opinion on an issue, which is controversial in your domain and ask your people to freely express their views on it.

Here is an example on how to encourage argument in blog post title - 

Is Web 2.0 Really Gold Or Just Glitters?

Here is one point that you need to remember that you can create controversial title and ask for different views but it shouldn’t cross the limit to that extent where it could mislead certain communities or harm certain ethical values.

Ask Your Readers Direct Question

When you ask a question directly to your prospective readers instead of explaining it yourself, then most probably a significant number of people will react to your question. It is because of people normally like to express their own thought rather than reading it in an article.

If it directly asks people for their opinion, they would like to come out with different ideas and gladly participate in a discussion in the form of comments.

Asking questions always get more response than one-way communication. Here is an example of post that directly asks question to my readers -

How Much Effective Cost-free Online Advertising Is?

Personally Address Each One Of Your Blog Readers

Though you are writing for thousands of prospective readers in your niche, it is better to add personal touch while addressing them. Use ‘You’ or “Your’ in title to address your readers as if you are personally talking to each of them.

If you use a title like how to solve your problem instead of how to solve a problem then each reader feels this problem as his or her own problem and most probably like to read the entire post to know what to do to solve his or her own problem.

Here is an example blog post title where I tried to address each of my blog readers to show how to monetize his or her blog by using this title -

How To Monetize Your Blog?

Use Keywords In Your Blog Post Title

Each and every SEO expert suggested that always use main keywords or group of keywords in blog post title.

It is because major search engines normally try to categorize the content of a blog post or an article on the basis of keywords. Keywords actually suggest search engines what is your content about and categorize that content on the basis of your suggested keywords.

If you can assume how your blog post to be searched by your prospective readers, you can use those words or group of words as main keywords of your post content and it would be better to use all those main keywords in your blog post title as your suggestion to search engines.

For example I want this post to be found when people use search engines to find content on ‘winning blog post title’ or ‘how to write winning blog post title’. So I used all of those words or combination of words in my title of this post. And that’s why it helps me to rank this post higher in major search engines.

Use Power Words Or Phrases In Your Blog Post Title

Power words or phrases encourage people to take action. They impart inspiration and motivation to act immediately. Therefore, try to use power words not only in your blog content but also in your blog post title. Power words in title help you immensely to attract your prospective readers and take immediate action i.e. read your entire post.

Here is an example of blog post title using power word ‘FREE’ - 

FREE New Ebook Insider Secrets Of A Successful Internet Business!

Here are few examples of power words and phrases:

• A breakthrough formula
• Absolutely free 
• Easy 
• Great
• Free
• Best
• Instant approval
• Limited edition
• 10 proven steps
• Top secret

Don’t use power words or phrases just to create a false hype. Try to provide whatever you promise in your title. Ultimately your blog is a place where you are to create good relationship with your readers. If your title is only creating hype then your credibility will be in question.

Write Time Sensitive Announcements In Your Blog Post Title

Blog is so popular because it publishes relevant fresh updated information consistently. People normally visit blogs to find the latest information or enhancement or fresh new idea in almost all subject.

So, it is recommended that you publish the latest developments, opportunities, and fresh new concepts about your niche on your blog topics.

If your readers get regular updates on your niche subject on your blog consistently, they will be loyal visitors to your blog. Here, time sensitive announcement could be the best possible gift to your prospective readers. It can be best possible monetization technique too.

You can publish time sensitive announcement from time to time of your own product or service or it can be of others for whom you are affiliated to. The best technique is to write time sensitive announcement on your blog post title to get best result.

Conclusion:

Here in this post I tried to discus all possible effective techniques of writing great and winning blog post titles to draw more prospective readers to your blog. Each one of them is already proven to provide results to expert bloggers as well as newbies.

Whatever you are, if you want to succeed in your blogging, please use as much technique as you can from the list that I have discussed above.

If you think, I have missed some major techniques; please feel free to share it with me and all of my blog visitors.

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A friend in the business,

Debabrata Dhar