Recent online market study in the 4th quarter of 2008 showed that -

• There is an overall drop in online advertising budget.
• There is an overall drop in prices of ads of all types for websites of all sizes.

This study essentially signifies that the businesses of all sizes reduced their aggressive marketing effort to some extent.

It would definitely hit advertising revenue of websites of all sizes.

Now, the question is – how you cope with this situation?

The best way to counteract this situation is to show your Accountability.

Blogs and websites need to be more accountable to retain the same online advertising revenue.

How To Get Your Blog More Accountable?

We already know from our previous post that – Blogs & Content Rich Sites Become Advertisers’ Prime Target!

But to make your blog the prime target of your favorite advertisers, you need to keep focus on the following issues. It will automatically build your accountability. It will automatically justify the advertisements on your blog.

Quality Content:

There is nothing better than quality content.

Write new blog entries regularly to provide business specific solutions relevant to your blog topic so that more and more people visit your blog on regular basis to get fresh new quality content and interesting ideas. And the consequence is – you’ll be able to make an impact on your people’s mind. Don’t forget – if your targeted people get valuable and unique content in terms of solution on your blog, they’ll become regular and permanent visitors. It will also build your accountability.

Personal Approach

Try to address each visitor personally. Though you are writing your blog entries once but it should address each and every visitor personally. It should satisfy his or her specific need as if you are talking to him or her one to one. Personal approach is the best way to directly connect to your readers and it creates some kind of bonding with them. It will bring them again and again to your blog.

Targeted Advertisement

Don’t advertise just anything on your blog. Advertise only those products or services that are closely targeted to your blog theme. They must be relevant to your niche market and most importantly; your visitors should get benefited from them. The best situation is to place only those ads, which can be perfectly blended with your blog content. Your readers should get them just not as advertisements but as recommendations from you. Better to select those products or service which are perfectly match to your blog subject and write review on them sharing your personal insights on it and describing how your visitors will directly be benefited from them.

Conclusion:

I hope you would admit these key activities could be instrumental in building your credibility as well as accountability. If you can achieve that, it is obvious that you can monetize your blog with perfect advertising strategy mentioned above.

If you want to know more, please read the past entry – How To Monetize Your Blog?

Debabrata Dhar