The magic term Social Media Marketing (SMM) created a massive hype for last two years on the online world. Everybody is running after social media. We heard a lot of talks about it, thousands of articles were written and more than thousands to come. People started to spend lots of time to market in social media these days.

But, what is the outcome of social media marketing?

There is plenty of evidence that people get immensely benefited by social media marketing, but there are still lots of doubts on it as well.

Is Social Media Marketing Really Effective?

For a few days, this question prompted me to discuss social media marketing on my blog. I thought that it would be interesting if I discuss a topic about
how social media marketing relates to search engine optimization (SEO).

Social Media Marketing Improves Global Link Popularity

The most difficult SEO activity is to ask for back links or recommendations from high-ranking websites. Theoretically it is just an activity of successful SEO process, but in practice it is not at all easy for newly created websites. None is ready to provide back link to a relatively new website.

Here social media marketing plays an important role. Successful social media distribution of high quality contents can easily create important back links to a website. It is not as much complicated as compared to previous one.

Social Media Presence Improves Reputation And Brand Value

It is evident that most of the top-ranking websites always maintain strong online brand recognition in their respective market and that’s why they continuously try to improve their social media presence. It leads to thousands of natural inbound links to them.

If you use this strategy by just registering at as much social networking sites as you can and build your profile to link back to your website, then you must know that it will not work any more.

It is because, major social networking websites implemented a strategy to use nofollow links or truncate out-bound links just to maintain their network as much spam-free as possible.

So, how do you use social media websites to build your brand recognition?

As social media websites will not give you link back to your website any more, you have to use these websites in a completely different way.

Your main target of using these websites is to find or build a community with the people that fit to your target audience and share interesting and quality content with them. If you participate in more than one social media websites, then it is better to cross-reference your presence on different social media websites in order to increase the number of participating people in your community. Try to build your strong presence by providing interesting and quality content for your community and encouraging it’s users’ to actively participate on discussing about your content.

When you are able to do that, then links will automatically come back to your website from bloggers, users, resource websites, forums and your new contacts.

This process will automatically build your brand recognition and increase search engine friendly inbound links to you website.

Don’t Confuse Social Media Marketing As SEO

Don’t confuse social media marketing as search engine optimization. We all know that SEO is mainly technical in nature although relevant fresh quality content is the key to SEO success. Unlike SEO, social media marketing is a marketing process that in turn compliments to
SEO.

Success in social media marketing requires proper planning, interesting and quality content and demands more user interactions. SMM success depends on how do you effectively encourage your community people to speak and share thoughts online about you and your offer.

Though SEO And SMM Are Different – They Can Complement Each Other

If you can effectively use social media marketing then it can bring magic result for you. For your convenience I tried to give an example here. If you are a newcomer and if your website is relatively new with less content, then, if you write an interesting and quality article or a blog post on your website using all perfect SEO techniques, even then you can’t get that much visibility that a pro website normally get.

It is because search engines don’t provide top ranking to those websites, which are relatively new with less content. On the other hand if you submit that article or blog post in a social media website which has high volume of content, you will get better search engine ranking and visibility for the same article or post. And if you have a community with lots of users, then it will bring more success in terms of reference, recommendation, backlinks and traffic compared to your own
website

Conclusion:

From the above discussion, it is clear that social media marketing is becoming more effective in online promotion nowadays. That’s why most of top ranking websites started effective use of social media marketing to improve their brand awareness and recognition.

You also need to put continuous effort in social media marketing effectively parallel to your SEO effort to improve your brand recognition by participating in social media websites and providing fresh new interesting and quality content to your community people to encourage their active interactions.

SMM surely brings more success in terms of reference, recommendation, backlinks and traffic when it is done by the way it should be done.

What is your opinion about it?

If you have any question or thought on it, please feel free to share it.

Debabrata Dhar

Wouldn’t it be great if you could get tons of targeted visitors from the major search engines to your business? Yes, It would be great. And you need targeted visitors and customers to your website from almost every possible resources. As search engines could be the major resource of getting maximum number of targeted leads to your products and services, you must know the secrets of how to maximize search engines generated prospects to your website.

As the search engines are the most commonly used Internet tools that are searched by the maximum buyers throughout the world for their product selection and final purchase on the net, you can’t afford to ignore it. It is the most important for business owners and entrepreneurs for finding out their targeted prospects and customers from the net. It helps them getting their targeted market where they can sell their products and services.

So, if you really want people to view your product and website information from a search engine, you need to submit your site in that search engine. Submission of your website into major search engines is the effective way of getting targeted viewers to your website. Next – you need to make sure that your website comes up in the top rankings or at least in the first 10 results for a particular keyword search. Otherwise, although you have listed your site in a major search engine for a particular search term, you don’t be able to get maximum-targeted viewers to your site.

But How To Optimize Your Website?

The solution is simple and that is – you need to know the trick. The search engines are only looking for a few key factors, and if you pay attention to them, you’ll end up with good ranking. And good ranking is the secrets of bringing tons of Targeted Traffic to your business!

In this short space we can’t discuss everything. But for your quick understanding I am providing you a few things that affect your ranking:

• Domain name The first step in improving traffic is having easy-to- remember domain name.
• Relevancy of keywords The keyword is the word or combination of words that most relevantly and efficiently identifies your products and web page content.
• Title of your page While describing your web page title, you should use highly targeted keyword that is most relevant to your product and web page content.
• Web page content Almost all of the major search engines prefer to have high quality of page content and it should perfectly match with the keywords.
• Location of keywords
• Link popularity Your ranking at some search engines is significantly affected by how many quality and related sites link to your site.
• Meta Tags Meta Tags are the most important for manipulating the ranking in some major search engines. These search engines generally use Meta Tags to index web content and give more weight than the actual content of the page.
• And many others…

If you know the secrets of using these key factors properly, it is sure you can create magic in manipulating the ranking in the major search engines.

From the discussion we came to know that the key factors play important role in manipulating ranking in search engines. But, you need to know how to work on these key factors and how to effectively use them so that combination of these factors ensure higher ranking of your website at the major search engine.

There Are Few Other Options

One of them is – You may not want to do these tasks yourself. You obviously can take the help of professional services to improve your search ranking. But, I recommend you to know the basics so that you can understand whether they are providing proper service or not.

There is another type of search engine – pay per click search engine. These types of engines are emerging as top players in the market. The secret is – here you need to bid highest price for the highest rank for a particular search term. But, pay per click search engine is giving the best-targeted prospects and customers to their clients.

You can get started with these pay-per-click search engines by making an initial deposit of just $5. You need to pick one or more search terms to bid on. On most of these sites, you can bid as little as $0.10. On some sites, you can bid just one tenth of a penny. You are going to have to bid more if you want higher listing and that means more traffic.

Another important fact is – the most free search engines and directories rank those sites in their lists, which are listed at the top in the pay per click search engines. That’s why, if you get top ranking on the pay per click search engine, you also get top ranks at the free search engines and directories as well. So, it is easily understood how important is getting listed at the top of pay per click search engine.

I hope you understand the importance of listing your site in major search engines and also in pay-per-click search engines. If you put a little effort with the use of some magic techniques, you can get tons of targeted traffic flow continuously to your website. Getting success in your business online essentially means you have continuous flow of targeted prospects and you are able to convert maximum of them to your customers. That means you end up with maximum sales.

This article was published in Online Knowledge Sharing Workshop on the Magic Steps Towards Online Success on our newsletter Net Profit Magic Online Editor. If you want to see it  click the following link:

How to use Search Engines to get continuous flow of tons targeted traffic to your website?